Wednesday, July 23, 2008

Recreation And Leisure

The best place to go to the beach is in California. The sun is shining brightly most of the year. The beach is full of beautiful, white sand that you can sink your toes into and lay back on and catch some rays. You can watch your kids have the time of their lives running away from the waves, building sand castles, and just running around enjoying themselves.

The best part about the beach is the fact that the most you'll pay for is a beach towel and maybe parking, but other than that, it's free and available to everyone! There are amazing beaches in North California, Central California, and South California, each with their uniqueness, but all are a spectacular idea for beach vacations.

In the northern parts of the state, you will most likely not be swimming, but rather taking some awesome photographs, seeing fantastic sites, and otherwise enjoying the wonderful scenery. Unlike the crowded beaches in the major metropolitan areas of California, northern beaches have tons of wildlife, animals and birds that are living in their natural habitat. This is great for kids to see, and they will definitely enjoy it.

Do you love to surf? Beaches in the middle of the state of California are great for people who love surfing. The waves will crash into the shores, allowing you to get some great exercise and to learn a new sport, or to even watch the pros ride the waves like roller coasters. You can also enjoy scuba diving, para sailing, fishing, and rock-climbing. These beaches are cooler than the others because of the fog, but the fog is usually cleared up by the afternoon. There is also tons of wildlife on the Central beaches including whales and sea otters.

While in Southern California, you can enjoy some of the most popular (and surprisingly, some of the most private) beaches in all of the state. If you enjoy many people on the beach to get to know, or to have fun people-watching, then you are in heaven. Southern beaches are also the home of many celebrities. While the other parts of the state are known for their beautiful photographic opportunities, but you could unleash your inner paparazzi and maybe catch some rare photos of celebrities.

Maybe, if you have the guts, you can go up to the celebrity and maybe get a picture from them. Southern beaches are also great spots for surfing, and other beach activities such as beach-combing, beach volleyball, building sand castles, do other sand art, snorkeling, body-boarding, and obviously swimming.

The Pacific Ocean invites you to play along its beaches. The tides will continue to rise and fall, and the waves will continue to rush in and pull back. Will you be there to enjoy yourself? If you are going to visit one of the many theme parks in California, or the redwoods, or other great natural displays of beauty in California, then why not head to the coast, and enjoy yourself throughout all of the state, at one of the many beaches throughout the state.

Who Else Wants To Learn Japanese Karate?

The most well known martial art is Japanese Karate, but Karate is not the only style of martial art that makes up Japanese karate. Judo, and Aikido are also included. These two styles are most evident in the extreme, or mixed martial arts fighting styles seen on television.

What Is Judo?

Judo is the major style practiced within Japanese karate. Judo developed from its ancestor, Ju-Jitsu. Judo is considered a sport, an art, a discipline, and an incredibly competitive and effective self-defense style.

It is best known for the incredible throwing techniques that are used, and as well it involves considerable grappling and wrestling moves that take place down on the mat. Judo techniques can bring an opponent to submission very quickly and effectively. When you watch extreme martial arts fighting on television watch for the Judo techniques.

Some of the Judo techniques include:
* Control holds
* Arm locks
* Choking techniques

One of the most important things to recognize about Judo is that it is a martial arts style that emphasizes full physical activity for top conditioning.

One other thing that is great about this form of Japanese Karate is that all age groups, genders and even disabled people are able to participate, and it is incredibly effective for developing self discipline and respect for oneself and others. It also provides a means for learning self confidence and self esteem.

What About Aikido?

Aikido is another of the most commonly practiced styles of Japanese karate, and it is a relatively modern and non-competitive martial art form that relies primarily on the use of techniques combined with energy in order to control and redirect an opponent's force. It is one of the most comprehensive and effective martial art forms that provides an excellent basis for both physical and spiritual development.

And Karate?

Karate is yet another of the most well recognized Japanese karate styles, and one of the most widely practiced as well. It is a martial art of Japanese origin, one which deals with attacks through evasive body movements and blocking.

As a self defense system karate teaches a set of principles that can be applied in almost any situation, and the sporting element of karate is what allows people of a sporting inclination to be able to test their own karate skills against others.

There are literally hundreds of different martial art forms that are practiced around the world, and although each is certainly different in its own way, either in regards to the history behind it or the techniques and movements used within it, all martial art forms actually share the same basic ideal, which is to promote self defense and protection techniques. Japanese Karate is no different.

If you are interested in learning one or more of the styles of Japanese Karate pick up a phone book or go on the Internet and hunt around for a local dojo near you. However, you need to make sure that the style is taught in its traditional method.

Also make sure the karate instructor has very good credentials, such as a black belt of at least the fourth degree and that they have actually gone and studied in Japan.

Friday, July 18, 2008

Text Messaging Etiquette and Guidelines

With the advent of the mobile phone, text messaging is considered as the cheap method to communicate with different people. With text messaging, we can easily pass on our thoughts, feelings and important messages to the individual concerned. Text messaging has, in fact, even given us the liberty to express ourselves. Although there are instance where-in we are likely to abuse this freedom, it is merely right to observe etiquette when texting messages.
There are instances where-in you get forwarded with messages that say fairly ill as regards to a definite individual. It can be in a type of gossip or a terrible gag. When you get something like this, you can simply disregard it or keep it to yourself. Never forward it to additional people, especially if it can ruin one more person’s name; or would relate to an accident or death of a person.
Thus, TV and Radio stations these days come up with varieties of games; which would involve texting them to become eligible in winning their rewards. Although this is exceptionally widespread, it is still considered a form of gambling. Your chances in winning would be like 1:10. You will end up saving more money and more load by steering clear from these text games.
Another thing prevalent, especially in the younger age group, would be the supposed “text mate” fever. It is actually the modernized version of the “phone pal” era. Never text people you are not acquainted with or even aimlessly throw messages asking if he or she can be your “text mate”. There are people who value their privacy very much, especially the married ones, who prefer not to get messages like this. If you are the one who got this type of text, never consider messages from people you don’t know. A lot of exploitations and rape instances, especially on women, began from a “text mate” relationship. It normally happens when there is an agreement to see each other and meet in some area. Preventive measure is still the best stake to keep secure.
When you get a message that was erroneously thrown to your number, observe courtesy. This is also important to consider when you throw a message to your friends, family or anyone else; never use vulgar words or something with malicious nature. Try not to throw a message or a statement that you would not want to get from other people also.
If it’s past midnight, only throw messages that are exceptionally important in nature. It is a form of respect. With regards to the significance of the message; mishap, death, fire, disaster, bomb threats or others similar to this should be handled with utmost care. It is best to call the individual concerned about such events. This allows you to clarify the whole aqccount, if necessary.
Never text or examine text messages while you are driving or talking to someone face-to-face. Never text messages when you are in chapels, in your classroom or when you are in a conference. Respect the individual who is discussing. If it cannot be avoided, ask to be exempted and carry out the texting outside the chapel or room.
Aside from this, never text and show off your mobile phone when you are in an open place. If you must text someone, do it discreetly. You will never know if a thief is close by. Thus, you must not text messages when you are crossing the street; this is a form of carelessness that most people are accountable of.
Text messaging can be fun, however make certain you realize the obligation that appear with this opportunity.

See also related links:

http://mangakoblog.blogspot.com/
http://inmylifes.blogspot.com/
http://alfredopalacio.blogspot.com/
http://williamcooleyblogs.blogspot.com/
http://mathematicsblogs.blogspot.com/
http://englishamericanblog.blogspot.com/
http://tigerssblogs.blogspot.com/
http://letmebetheone1.blogspot.com/
http://nuevaecijablog.blogspot.com/







Monday, July 14, 2008

Creating the Web 2.0 Buzz - Beyond Search Engine Optimization

VIRAL MARKETING

Any discussion of viral marketing brings up two authors - Malcom Gladwell, "The Tipping Point" and Seth Godin, "Unleasing the Idea Virus". Really, these authors are incredible thinkers - you should seek out and buy their books, read them for yourself to get the most out of them. But I'm not so in love with their books that I let them go on all points

Let's take Tipping Point first.

Gladwell is talking about social epidemics. While some of this is applicable to marketing, his book is mostly applicable to the society and social interactions.

Viruses all go past a point of no return. This is where they have gotten a large enough base where the majority become infected. This is the point of critical mass, the threshold, the tipping point.

Ideas and products and messages and behaviors spread just like viruses do.

We are living in a philosopher's paradise. Ideas can now be spread and influence people without physical limits. And the best ideas act like mercury - very hard to corral and control. The finest ideas are the universal solvant - unable to be held in any container except itself.

The tipping point is when an illness of a few becomes the epidemic of the many, the moment of change where a minor occurance becomes a major trend.

Epidemics have an exponential (bell curve) life span. This is the same life span of trends and fads. "The Tipping Point" studies the upslope of that Bell Curve progression.

THE LAW OF THE FEW

Word of mouth is still the most important form of human communication. Rumors are the most contagious of all social messages.

A tiny minority of people create the surge which tips the epidemic. Gladwell names three necessary types:

Connectors
are people specialists. They know lots of people, have an extraordinary knack of making friends and acquaintances, of making social connections. They have mastered the "weak tie"; a friendly, yet casual social connection. They manage to occupy many different cultures and subcultures and niches. They spread the message

Mavens
are information specialists. Once they figure out how to get that great deal, they want to tell you about it too.
They solve their own problems, or emotional needs, by solving other people's problems. They provide the message.

Salespeople
have the skills to persuade when we are unconvinced of what we are hearing. They translate and communicate via the nonverbal and are practically more charismatic than those around them. Emotion is contagious. "Senders" are very good at expressing emotions and feelings. They are far more emotionally contagious than the rest of us.

Another point, which gives us all hope as marketers, is that any of us are connected to the rest of us by six or fewer other people. So any of us could create the next "big thing" which goes epidemic.

THE STICKINESS FACTOR

Messages have to be packaged and translated into a way that fits into our emotional makeup. Those we adopt into our lifestyle are "sticky".

The multiplicity of messages through the Internet is both a blessing and a curse. But it only works if you surround yourself with your own niche. For everyone is a niche unto themselves. Now they may have and be part of greater and lesser networks - replete with mavens, connectors, and salesmen - but you really still have to be true to yourself.

That being said, you are free to adopt any new message that comes along which improves your quality of life.

Now, from the reverse view, in marketing you are trying to get out your message that you have a widely applicable solution to a fairly (or very) common problem. And that this solution is readily available.

There is a simple way to package information that, under the right circumstances, can make it irresistible/sticky and compels a person into action. All you have to do is find it. In order to be capable of sparking epidemics, ideas have to be memorable and move us into action. Content of the message matters too.

The key point where a new message "sticks" with us is where it is translated into an emotionally useful tool. A message is converted to a package which is then translated by a "salesman" so that we can emotionally "grok" what is coming our way, accept it, and use it. (Note: The word "grok" comes from a viral product, Heinlein's "Stranger In a Strange Land". Worth looking up.)

A very few individuals can control their emotional states. This takes quite a bit of personal training (which anyone, actually, can master on their own). We respond to the emotions of people around us. Practically, studies have been done which show what we hear and say are a small percentage of the communications we actually recieve. Gladwell's book mentions several examples and studies of this area.

When you get a point across emotionally, you can appeal to the subconscious and activate patterns and habits the individual may not even know are there. This is what Madison Avenue has paid psychologists to study for years. They want to (hopefully, but in vain) find key push-buttons which will make selling easier. Push-button societies went out with the Internet's rise.

There are really only a handful of "buttons" which work in very general terms. Ciladini and Maslov have working observations along this line - as I've covered elsewhere in this book.

Otherwise, our emotions are like our politics. (And just review the elections of 2000 and 2004 to see how similarly unlike we are to each other - it's been an even split in elections on our emotional values.) We have assigned our loves, hates, fears, exhilerations, sympathies, et al. to many and varied associations. In the Americas, you cannot find two or more people who have exactly the same responses to anything - even being faced with sudden death. You do find that people will more or less react in similar fashions. But the differences are broad enough that it is impossible to actually "fool some of the people all of the time and all of the people some of the time."

As the Internet and its choices become more pervasive, we will see more and more fragmentation and realignment of our emotions with our various attitudes.

CONCLUSION

Starting epidemics requires concentrating resources on a few key areas. Your resources ought to be solely concentrated on the Connectors, Mavens, and Salesmen. Or at least getting your idea in front of them.

You have to define your niche and the people who move in it. You need to study what is out there, what solutions are being proposed. You have to find ways for people to get this data. You have to find connectors (specialized article directories, online radio shows, key forums and blogs) within that niche. The Mavens and Salesmen will take your concept from there. But be very willing to give out free samples for people and to reach out to many, many, many sub-niches (nichettes?) in an emotional way they will understand.

"Those who are successful at creating social epidemics do not just do what they think is right. They deliberately test their intuitions."

7 Surefire Ways To Increase Your Traffic Starting Yesterday

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company's internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that's an old adage known to everyone. When generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines
Google's Adwords and Yahoo's Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money.

While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo's advertising.

2) Exchange or Trade Links with other sites
With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic.

When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only.

This is a marketing method that can be quite sneaky; you can attach your company's name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz.

With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content
Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site
Submit articles to sites that would contain the same subject that your site deals in.

If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities
Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust.

Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.
If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation.

If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

Internet Marketing Guide, Do You Have one?

Wow! Internet Marketing Guide. What an interesting concept. Internet marketing is a pretty cool business. You can work from any where if you have a lap top and an Internet connection. I am typing this article from the bar in our local pool hall. I am playing in a 2 day pool tournament.

A few weeks back I attended a 3 day Internet Marketing work shop in Orlando Florida. This was cool because I live in Colorado and the weather in Florida was a nice change. I did not just hang out being lazy in Florida. I wrote several articles on my free time and I was in work shop meetings for over 30 hours.

You Must educate Yourself if you want success.

What is an Internet Marketing Guide? It could be a detailed plan on how to market something successfully online. It could be a person who guides you in your marketing efforts like a coach or a mentor. This could even be a detailed plan that you create for yourself.

I love the business because you can literally work from anywhere. Is it really work?

I grew up farming and ranching. Work to me is spending the day with a shovel in your hand. Loading and unloading trucks can be hard work. Working cattle can be quite a chore. Sitting in front of the computer typing is not hard work to me.

Don’t get me wrong. You can’t expect to just throw up a website, or place a link somewhere online and expect to make massive amounts of money over night. You will need to place quality content in blog articles, post to article directories, participate in online forums, put up web pages with good content and submit a press release now and then.

You will also need to find good products or services which provide true value to people. This can be something you come up with yourself, or it could be some high converting affiliate product.

Question: When does success come before work?

Answer: In the dictionary.

When you are thinking about your next online marketing project, make sure you sit down and plan out your steps to success. Design yourself a good Internet Marketing Guide. This will bring the money in much faster than the fly by the seat of your pants wing it method.

If you are not sure how to set your guide up, start with some Google searching and find a good guide already written. A blue print to home business success.

That’s it for now,

To Your Success.

Ted

Should You Use PPC To Promote Your Website?

I will just come out and say it. Pay-per-click is the most frustrating, pointless, bone-headed form of internet marketing known to man . Most websites use at least some pay-per-click to attract traffic to their site. Other sites use nothing but pay-per-click to attract traffic to their site. I, on the other hand, detest it. I hate paying for clicks and I have modified my internet marketing strategy accordingly.

What is pay-per-click (PPC), you ask? Well, go to Google, and then type in a keyword or phrase that you want to search for. Then, at the top of the search results, you will see a section for what is called sponsored links or sponsored results. These sponsored links are paying a certain cost per click to be listed in this special section at the top of the listings. Each one of these websites pays a certain fee to Google each time someone clicks through to their site.

Each website that uses PPC has to place a bid on how much they are willing to spend per click for a certain keyword. The highest bidder is placed in the number one position, the second highest bidder is placed in the number two position, and so forth. Also, each bidder specifies how much they are willing to spend per day. Once their daily budget has been exhausted, the clicks stop until more money is added to the account.

Google is not the only search engine that has a PPC service available. Overture also has a service, as does Miva, and several others. Each service is tied to different search engines. If you go with Google, your website will be listed on Google, AOL Search, and Ask Jeeves. If you sign up for Overture, you will be listed on engines such as Yahoo, MSN, Netscape, and several others. Miva is tied to approximately 6 different search engines.

The costs are expensive, especially if you are bidding on a highly sought after keyword or phrase. Keywords related to auto insurance, or mortgage quotes, can cost anywhere between $1 - $20 per click or even more if you want to be ranked in the top position. If the keyword you want to advertise for is not too popular, the click costs will be much less. Usually, doing pay-per-click will boost your Google PageRank by 1 (PageRank is scored on a scale of 1 to 10), but it certainly has never actually helped me get anywhere near the first page of Google.

It is possible to spend thousands dollars on clicks and make zero sales of the product or service you are selling. Conversion rates are usually 1%-3%, meaning that only 1%-3% of the people who come to your website will actually order what you are selling. So, you need to take that into account when developing your marketing strategy.

The problem with PPC advertising is that most people using a search engine are only looking for information, and are not planning on buying any products or services. So, you can spend tons of money to get clicks, but you will likely only convert 1% - 3% of those clicks into sales, and sometimes you will get absolutely zero sales.

I am not saying that the search engines do not bring business to your site. They absolutely do. That is why it is good to achieve a high ranking on the search engines within the free part of the listings. Even though you will still only convert a small fraction of your visitors into paying customers, at least you are not wasting money on every single click. So, getting to the top of the search engine listings without having to pay for each click is paramount for your online business.

PPC advertising is not necessarily inappropriate for every online business. If you are selling an expensive item ($100 or more), you can turn a profit as long as your per-click costs are somewhat modest. But generally speaking, you will spend more than you will make.

The only time PPC is truly helpful is for businesses that sell a service where a recurring fee is involved. For example, dating websites charge their customers a recurring monthly fee to be a member of their site. So, if you own an online dating service, it makes sense to use PPC and not worry about losing money on attracting new customers, because if they stay members for the second month, you will be able to charge them again, thus making your website profitable. If they stay members for a year or more, then you really come out ahead.

You need to have a lot of cash to burn in order to compete with the bigger businesses who are spending thousands of dollars per month for their clicks. If you are operating a small business, you need to diversify your internet marketing efforts by optimizing your website and increasing your link popularity so you can climb to the top of the search engines without having to pay for every click you receive.

Also, you should consider having an affiliate program so that other websites will promote your business for free as long as you pay them a commission for any referrals they produce. The best way to approach internet marketing is to use several different methods that when put together result in an optimal cost situation for your business and attract a significant amount of targeted traffic to your website.